FunFlips & Almond Branding partner for brand revamp

Popular Snacks brand FunFlips collaborates with Almond Branding for Brand revamp, launches new Brand Identity

FunFlips, recently caused by the JK Group of Companies (the makers of JK Copier, JK Lakshmi Cement, and JK Tyres), undergoes brand revamp in collaboration with Almond Branding to create a potent brand identity and positioning in the Indian packaged savory snacks category.

Through this rebranding exercise, the brand aims to synergize the portfolio with the modernistic-day consumer, and then that the brand mirrors their current mindset, expectations, and lifestyle. JK Grouping Snacks partitioning has its key markets in Northern India with consumption in 310 cities in the Northern region, yet, with the brand revamp, it plans to penetrate deeper into newer markets and expand its presence in the country.

With the help of Almond Branding, the make has reworked its logo identity and the overall design language for its products by creating a world of Funflips snack range that is unique, proprietary and connotes the distinct earth of fun with snacking. The new design brings to life the world of fun and the indulgence i seeks from a sense of taste perspective.

The visitor said Almond Branding strategically devised a modern, unique design compages that straddles beyond the three product categories (Puffs, Chips, and Stix), acting equally a unifier for the portfolio while different enough to highlight the category. The team at Almond did all-encompassing market visits in Delhi and neighboring areas to map the market scenario and draw category insights. Fun as an feel was decoded, and out of the underlying emotion of joy, delight, and excitement, it derived the inspiration for a visual claw that can tie the entire range together – the exclamation mark.

Each category was developed carefully with an apt selection of bright colors to stand out in the clutter while following the category codes and the ingredient story's intricate nutrient styling to draw the flavor variants. The random dynamism of the product on the pack captured the element of fun instead of the category tradition of a static equanimous shot at the pack's bottom.

Commenting on the revamp, Natarajan One thousand V, business concern head, JK Foods, said, "JK Group caused the nearly 35 year old brand Funflips because it has a potent disinterestedness and connect with consumers, however in order to realize the brand growth potential the packaging has to resonate with consumers of today. In an impulse category like salty snacks, packaging plays a vital office of communicating and influencing purchase decision at indicate of sale. Thus, the readiness to accept on snacking giants and to become a pregnant player in the category had to start with the pack itself."

Rishabh Verma, head of Marketing, JK Foods, added, "The new packaging design not only sets a loftier benchmark in terms of creativity simply also successfully creates a new packaging linguistic communication that lets the brand own a proprietorially differentiated territory particularly among leading players in the market. Moreover with the new design, the brand has fabricated a successful upward extension in Rs twenty price point, which has added a new dimension to our snack business organisation".

Archit Goel, brand managing director, Funflips, said, "Autonomously from creating a modern and clutter-breaking packaging, the biggest challenge was to stitch a common visual language across our offerings in chips, puffs and stix categories, to bring a uniform visual architecture.

Almond Branding strategically translated the brand core into the visual cues and blueprint language that has helped create an impactful design that is unique and has a clutter-breaking visual identity."

Shashwat Das, founder, and director, Almond Branding, said, "The task was to upgrade the make imagery in a way that the consumers not simply fall in beloved with the new revamped brand identity and packaging but also embrace the brand at college price points as well. in a highly cluttered market, it was critical to chart out a clear brand strategy and identify the unique space of "where to play and how to win". Nosotros deep dived into consumer perceptions about the snacking category, drew insights and brought them to life in the form of Blueprint for Funflips."

The new brand identity is the get-go stride for Funflips to accept on snacking giants and to get a top thespian in the category before long.

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Source: https://packagingsouthasia.com/application/funflips-almond-branding/

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